Archive for: June, 2023

Marketing to a Mature Audience Using Video

Jun 24 2023 Published by admin under Uncategorized

If your business markets to a more mature audience, they are less likely to be familiar with video marketing than other groups. While adults in all age groups are actively using new technologies, the exposure to, and use of video by adults over 50 is still below that of other age demographics. Because of this, businesses have a golden opportunity to energize mature consumers by using video in their marketing efforts.

Video email has evolved into a marketing dynamo by: quickly engaging viewers, reinforcing company branding and providing multiple calls-to-action. These elements gain traction among all age groups but can be even more effective with an older audience that places greater value on brand loyalty and personal interaction. Imagine the interest generated by a video email that demonstrates your latest product, or talks directly to a prospect about valuable services available from your company. The WOW factor, so often talked about, is actually delivered! Their attention is grabbed and your video message is more closely studied than a comparable text message would be. (It is very common for viewers to watch a video, or sections of a video, multiple times.)

Once the video has been viewed and excitement built, direct viewers to your website ‘Product’ or ‘Buy Now’ pages with handy exit links located right on the video template. There is even an option to play a video in front of a partially masked website. When the viewer exits the video the website is automatically displayed – without the need for links! This is a highly efficient method of selling a particular product or garnering seminar/event registrations.

Adults over 50 are embracing Facebook, Twitter and other social networks in ever-increasing numbers, so be sure to include social media links on your template to help build a following and further engage viewers.

By incorporating video into your marketing blueprint you maximize product and service exposure, while minimizing small, difficult to read text. Video also presents your message on two levels-visual and audio-promoting greater absorption and retention of the material.

Mature consumers are more likely to respond to a business that appeals to them on a personal level. Video messages offer opportunities for the owner, CEO, service representative and others to speak directly to viewers, conveying their enthusiasm, commitment and sincerity-building trust and familiarity more quickly than conventional ad layouts possibly can.

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The Most Common Mistakes In Network Marketing

Jun 24 2023 Published by admin under Uncategorized

The Rise of Entrepreneurship in the Work from Home Industry–and the mistakes most people make

Let’s be honest: with the economy at an all-time chaotic high, more people than ever before are facing financial uncertainty–whether it’s in the job market or under their current employer–and more than ever the average person is exploring how else they might augment their income. And therein lies the rub, as most people get stuck in a storm of information and false promises and often fail to do anything as a consequence. And while many would like to follow outside pursuits on their own, a number of challenges stand in the way.

Some Can Be Avoided However

Three great mistakes made by aspiring entrepreneurs.

1. Lack of knowledge. Last weekend while attending a polo match ( for the first, hopefully not the last, time ) with my wife we sat around with a group of friends as the evening began to wind down and the sun starting to cool just a fraction and one of the things that came up was the belief many people have that to truly become rich ( and I wold define this as financially free with the ability to do whatever you want ) you pretty much have to invent something these days. This is simply not true; however most people do not understand even in a work from home business–particularly network marketing or direct selling–you don’t have to do any of the hard work of investing a product or plan or anything. Instead one simply must know how to market, how to instruct others, and how to lead them. Now there are many entrepreneurs in this field but the advantage of it is one doesn’t have to be terribly creative to succeed, just determined.

2. Lack of leadership. Many folks who’ve come up with a brilliant idea or would love to pursue something outside of their nine to five simply don’t know where to begin. They have no idea where to turn and thus give up before they’ve really begun. Now, this isn’t the sign of a true entrepreneur, but sometimes these people need a push as well.

Like a free puppy

When it comes to direct selling as we mentioned above, oftentimes the case is that someone participating in this type of venture was brought on board by a friend or acquaintance who is likely making little money themselves and has next to zero experience in marketing. Further, because of their inexperience when the folks above them instruct with phrases like “just tell everyone you know”, they do–then wind up frustrated when they not only don’t find success but alienate folks as well. Too many people are not taught to focus on the benefits to OTHERS instead of themselves, or how to make it worth a prospects while for them to participate.

3. Ignorance. Again, when it comes to network marketing this plays a major factor. I’ve found many people do not even fully grasp the concept themselves and perhaps this is why many then have difficulty explaining it properly to others. Look at the below picture. What does it look like?

Though it might be little hard to read for some, this is a picture of a franchise model–not a network marketing scheme. The franchise model is proven on a number of levels–it’s why people will pay millions of dollars to start one, even with the full knowledge that they may not profit for years.

However the person that really makes the money is the franchisor who gets paid off of the efforts of each franchisee as well from sales the company makes.

This is the true power of network marketing–anyone has the ability to be both franchisee and franchisor with a much smaller investment!

So if the system is so great, how does one really grow their network marketing business effectively?

Learning the skills of real marketers, getting a mentor and following a proven blueprint []. I’ve laid out exactly how to do all this already when you simply click the link above.

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Small Business Owners and Direct Sellers: Get Linked

Jun 24 2023 Published by admin under Uncategorized

If there’s one social media platform that perhaps doesn’t get the attention it deserves, it’s LinkedIn. Yes, most professionals and employees of Fortune 500 companies have put up their profiles and enjoy interacting with others within the site, but many people still remain skeptical about the value of LinkedIn. This is especially true when it comes to small business owners and direct sellers – most of them aren’t using LinkedIn to its fullest potential.

So why exactly should small business owners and direct sellers get linked? Let’s tackle some of the best ways they can use this platform for their business.

1. It helps give you a good impression

LinkedIn is the social networking site for businesses and professionals, so as a small business owner or direct seller, it really makes a good impression if you’re on LinkedIn, have a complete profile there, and are using the platform to network with people.

Let’s face it – Facebook, Twitter, and the like, are more about being social and connecting with friends and families. With LinkedIn, the discussions are far more informative and useful, and people really offer great content and are willing to go the extra mile to answer any questions you have with some really good information. With other social networking sites, you’re more likely to get silly and funny answers that don’t really offer value to the discussion.

Also, nowadays, more and more people are using LinkedIn to find services that they need – after all, who would you trust better: someone you found through Google Search or someone you’re connected to through LinkedIn, whom one of your close networks actually recommends? The latter, I believe, has a lot more going for her.

2. Answering questions can result in new clients

The question and answer feature in LinkedIn is really an excellent way to show people your knowledge and showcase your expertise. People who post questions here are really looking for good information, and if you’re able to provide it, you may actually land yourself a new client or customer. Or even if you don’t, you never know where your answer may be featured, which can result in increased traffic for your website or simply more people knowing about your brand.

3. Find the right people that can help your business move forward

As a direct seller or small business owner, you really can’t say that you’re an expert at everything. This is why sometimes you have to rely on outsourcing services that you need in order to move your business forward. Well, LinkedIn is an excellent platform to find these vendors. Through your network, you can ask for recommendations or referrals, and you’ll be surprised at how easily you can find the perfect candidate for the job or project you have in mind.

4. Promote events or meet ups

LinkedIn is a great way to promote an event you’re hosting or attending in your local community. Unlike other social networking sites where it will most likely just get lost in all the noise and clutter, with LinkedIn, you will be able to reach more likeminded people who are possibly as interested in the cause as you are. So it’s really a win-win situation. They’re also more likely to know other people and would be willing to share the news about your event with their network.

5. Connect with other small business owners and direct sellers

There’s a saying that goes, “keep your friends close and your enemies even closer.” Well, though you really shouldn’t consider other business owners and direct sellers as enemies… they’re more like healthy competitors whom you can actually connect with and possibly learn from. After all, no matter how successful your business is, you surely can’t claim to know everything yet, and it’s always good to see what others are doing in order to come up with fresh ideas for your own brand.

6. Get more traffic to your blog or website

By making sure you have a complete profile and are actively participating in LinkedIn discussions, groups, questions and answers, and sharing with your network, you can really get more traffic to your blog or website. And the best part is, the traffic is a lot richer since these are fellow professionals and business owners who may also be interested in the products or services you’re offering.

You may even be surprised to know that LinkedIn also offers you analytics that shows you how many page views you’re getting, clicks on any links you have, visitors to your services, and so much more. This is really an excellent tool to help you determine how you can improve your page and drive more traffic to your site.

As a small business owner or direct seller, you really shouldn’t ignore the value that LinkedIn can offer you. It may not be as popular as Facebook and Twitter in terms of number of users, but it is definitely the best social networking site for professionals and business owners in existence. So make sure that you’re using it well in order to get the most benefit from it.

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You Don’t Have to Be in a Major Media Market to Benefit From PR

Jun 24 2023 Published by admin under Uncategorized

If you’re looking to promote your business, company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. Public Relation is a way to position yourself as an expert in your field and to gain the credibility and validation to allow you to compete with the competition in larger markets.

This type of media coverage can benefit you in several ways. It can garner you media coverage in your target market, it can establish you as an expert nationally and locally and it can gain you the same credibility as your larger competitors. If you’re a small business, chances are you could never compete with your larger competitors when it comes to traditional advertising or direct marketing. Doing so is just too cost prohibitive. But media relations can help level the playing field. Being featured in a newspaper, magazine or TV segment presents you as the expert, and your company or product becomes the news.

The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media, your chances of landing a story are maximized. The large markets have heavy competition. Everyone is looking for coverage there. By initially focusing on the smaller markets you can gain local coverage and start establishing your business. You can then take that media and magnify it online. Post it on your blog, Tweet the link to the article, post it on Facebook and other social media sites. The internet allows you to turn a local story into an international story.

You can then use your local media to pitch the national outlets. Once you’ve landed local media coverage, you are legitimately a story. Use that initial coverage to position yourself as an expert and pitch your story to larger media outlets.

If you have a locally based business, the local and regional media markets are reached. It speaks directly to your clients and customers. The national media then offers your business the validation and credibility of the major players in your field. Both have their uses, but by combining the two approaches you’ll get the most bang for your PR buck. Remember, media begets media. It’s a cumulative process. Start local and then build.

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4 Holiday Marketing Ideas for Automotive Dealerships

Jun 24 2023 Published by admin under Uncategorized

The weeks between Thanksgiving and Christmas are hugely important to annual sales in many industries, including automotive sales. Potential customers are out shopping in stronger numbers than the rest of the year, giving car dealerships a larger audience to market to. Holiday shopping crowds are also in “buying mode”, ready to purchase items not only for friends and family, but often for themselves as well. Shoppers with extra available holiday capital are more easily persuaded to treat themselves to a new car than they are during other times of the year. Whether customers’ new car purchases are a special indulgence just for them or a perfect gift for the whole family, the holiday shopping season is a ripe opportunity for automotive dealerships to boost sales.

In order to capitalize on the holiday shopping season, your auto dealership needs to have a solid marketing plan! Thanksgiving and Christmas offer plenty of fun, fresh ways to promote vehicles and special offers, so get creative. The more unique your marketing strategies are, the more successful they are likely to be.

These four holiday marketing ideas are great ways to kickstart your auto dealership’s season of holiday sales.

1) Get festive! Show your dealership’s holiday spirit by making your show floor and lot bright, inviting and festive. Nothing draws the eye like bright Christmas decorations. Buy a 20′ Douglas Fir, place it in the center of your outdoor lot and decorate it with bright white lights, tinsel and decorations. Hang fresh garlands, red bows and lights from building eaves and light poles. Serve hot chocolate on the show floor. Unless you have a talented person already on staff who is willing and able to completely deck out the rest of your dealership’s exterior and interior, hire a decorator to come and do so. Show potential customers your dealership is in the holiday spirit and make your show floor irresistible with holiday cheer.

2) Offer a “12 days of Christmas” holiday sale. Everyone loves a great deal – so why not package 12 fantastic vehicle deals into a Christmas-themed event? Rather than having an unrelated string of holiday sales events, run a 12 Days of Christmas sale, with easy day offering a different type of sale. Start on smaller incentives and older vehicle models and work your way up to the “twelfth day of Christmas” with larger deals, ending with a grand finale!

3) Be creative with holiday-themed direct mail. Christmas is no time to send out the same old stock postcard mailers. Send your direct mail list a little holiday cheer with authentic-looking Christmas cards or present-shaped cards, complete with bow. Throw in some “dealership cash” to send an extra merry message.

4) Run a social media contest. Offer a contest for a significant % off, or a door prize giveaway (if your applicant pool is large enough for it). Ask people to connect with you in a specific way: have them finish the phrase “all I want for Christmas” in a photo, tweet or video, then ask them to post their response either on your dealership’s Facebook wall or tweet it to you using a specific hashtag. Whatever your contest entails, be sure to create a specific landing page on your website (or Facebook event) that outlines the details of the contest – link to this from your social media accounts.

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Direct Sellers and Small Businesses: Building a Brand to Remember

Jun 24 2023 Published by admin under Uncategorized

Nowadays, branding has become an essential marketing strategy for most businesses. It’s the best way to differentiate yourself from others who offer similar products or services. It’s the reason why some customers will always buy Toyota, or are willing to wait in long lines just to be one of the first people to have an Apple iPad. It’s the reason why a simple concept such as a coffee shop can become the worldwide phenomenon that Starbucks currently is.

Building a memorable brand can be tricky, however, especially for small business owners and direct sellers. Unlike huge, multinational companies, you don’t really have the luxury of having an endless budget, as well as unlimited time and resources for branding. But don’t be discouraged, because you can successfully create a brand to remember even with a small budget. Actually, one of the things you can do is understand how these big players have created a name for themselves and how they’ve gone about their branding campaign, and you can already learn a lot of strategies you can utilize for your own small business brand.

Give excellent customer service

Zappos is a company that’s widely known for its great customer service. And you don’t have to be a huge brand with limitless budget to offer the same thing – as a direct seller or small business owner, you can easily make customer service your priority.

In this day and age when it seems that most companies are focusing on their marketing campaign while their customer service takes a backseat, offering exceptional service will really help your business stand out. Go the extra mile for your customers. Be genuinely helpful and personable. Greet them with a smile, learn their names, and anticipate their needs. Engage them in conversation and make a lasting impression. Think about it – when people have a great experience, they enjoy talking about it with their friends and family, and this will help spread the word about your brand. So make customer service your priority, and you’ll definitely be a brand to remember.

Be unique

What exactly do you have to offer that’s different from your competitors? Knowing the answer to that can help you become a memorable brand. Some of the ways you can show your uniqueness is by coming up with a unique logo or a unique tagline or message for your brand. Be creative so that your brand will be remembered. Don’t be afraid to think outside the box.

Always deliver on what you promise

Part of being a memorable brand is always delivering on what you promise. Because of your message and tagline, people expect a certain service or product from you, so ensure that your customer’s experience is always consistent. The worst thing that could happen is for a customer to expect something only to get something else. You want to be memorable in a good way, not be remembered for an awful experience.

Evaluate all aspects of your small business and your interactions with your clients. Do you offer a consistent experience to your customers? Do all the channels you utilize offer a consistent message across the board? This is important because you don’t want to confuse and disappoint your consumers. You want them to receive exactly what they expect to get from your business.

Use social media

Traditional media is typically utilized by big brands with huge budgets, but social media has been an excellent equalizer for helping small businesses promote their brands. Of course, it’s important that you utilize social media effectively – don’t just use it because everyone else is using it – understand what works first before jumping in.

Some things to remember when using social media:

• Listen to your consumers, don’t just broadcast content and messages

• Participate in discussions, and engage your consumers in two-way conversations

• Always respond to questions, comments, and feedback

• Be open to suggestions, as well as criticisms

Honestly, building a brand to remember is not just for the big guns. Even as a direct seller or small business owner, you can successfully create a brand that will resonate with your audience and be memorable in its own way. You don’t even have to have a huge budget to implement these strategies in your branding campaign. Though you may never be able to compete with big brands such as Apple, Starbucks and McDonald’s, you can, in your own way, stand out from your competitors by being unique, consistent, and giving excellent customer service.

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A Small Glimpse At Online Marketing

Jun 24 2023 Published by admin under Uncategorized

Initially produced on basic print mediums, such as newspapers and billboards, marketing ads continue to grow across different mediums. Basic print is no longer the normal medium in which advertisers market to users; now, marketers use the Web to create complex Internet campaigns that include click ads, pop-ups and emails. Compared to print media and television, online ads produce a new layer of advertising that allows users to hear, see and interact with the ad, making a new, multimedia method of advertising. Ads attempt to promote to a certain group of users for specific sites that range from beauty salon websites to luxury home theater seats.

Search Engines

With help from a SE, online marketing targets particular users when they type specific keywords into an engine. For instance, if you were to submit the words “search engine marketing” in a SE, ads would show up to the right of your search results, and these would be for companies that specialize in SE marketing. Each time an individual clicks on one of these paid ads, the company pays the SE a set fee of a few cents. Most click ads have a cost of less than 10 cents per click, and while this price may seem small, if millions of individuals type the words “SE marketing” into an engine, thousands of individuals could potentially click on the ad, making for a costly campaign.

Without a search engine, it makes it difficult for people to find beauty salon websites and similar web locations, and it is with the help of a search engine that individuals get directed to the website they are looking for. In order to distinguish all the different sites, a SE utilizes the keywords found on a website to understand what the website is about and what each webpage contains. It is with the assistance of search engines that tiny websites advertise their product and services to users.


Keywords make or break a company’s incoming traffic, and low producing websites either use incorrect keywords or have little advertising to create traffic. Search engines will use the data on your website to direct individuals to your site, so the information you write becomes as important as the search engine itself. It is from these phrases that a search engine can direct individuals to your site when certain words are typed into an engine. For example, if you decide to type the words “spa marketing” then you’ll get ads including the keywords, but you’ll also get links to relevant websites that contain the phrase. However, only pages that contain relevant information pertaining to the phrase will appear toward the top of the results list while less relevant sites will appear lower on the list.

Salon Marketing Pros actually comes from a well known search marketing agency called Keyword Search Pros. Over the years, KSP has found strengths in particular industries which encourage specialization in the spa marketing []. The Salon Industry is one of those areas where The Pros have formulated a time tested way of achieving maximum results. This is done by creating a dominating presence online with beauty salon websites [].

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SMS Mobile Text Marketing: Is Your Business Ready For The Mobile Marketplace?

Jun 24 2023 Published by admin under Uncategorized

On November 9, 2011, the Federal Emergency Management Agency (FEMA) conducted the first nationwide test of the Emergency Alert System (EAS). The test was conducted at 2:00pm EST and during this period, regularly scheduled television, radio, cable, radio and satellite shows were interrupted as the system was being tested.

The test produced “mixed results”, as many people were unaware and/or did NOT see or hear the test. FEMA itself was quick to point out that in hindsight, the test omitted the ONE most important communications channel where most Americans currently play or reside – MOBILE, and that in the next EAS test would incorporate mobile devices.

How could FEMA have missed the fact that there are more than 350 million cell phones or mobile devices currently in the USA alone, and that several million Americans currently do NOT own a land line? How could FEMA have missed the fact that the mobile device is the most widely held communications channel in the US today? How could FEMA have missed the fact that at 2:00 pm, most people would be at work and unlikely to be near a TV or radio? Globally, it is estimated that there are over 2Billion mobile devices currently in operation! Fortunately, FEMA has recognized its mistake and is taking the necessary steps to fix it.

Now, what does this lesson mean to you as a small or mid-sized business owner?

Have you adapted your communications and/or marketing channels to be in the same space as your current and prospective customers?
What communications/advertising channels do you currently use to reach your existing or prospective customers?
Are you using mostly radio, newspaper, TV or direct mail to reach your current and prospective customers?
Are mobile devices even remotely being considered in your future marketing strategy?
Do you have a multi-media marketing strategy to integrate and tie ALL your various marketing channels into one?
Some Compelling Statistics:

About 25% of current US mobile Web users are mobile ONLY and rising! They do not or rarely use desktops, laptops, read newspapers, except by mobile.
Web-Enabled Handsets: by the end of 2011, over 85 percent of new handsets will be able to access the mobile Web. In US and W. Europe, it is already surpassed that.
Mobile Marketing/Advertising: SMS or texting is the king of mobile messaging. More than 8 trillion text messages will be sent in 2011.
Mobile ad spend worldwide is predicted to be US$3.3 billion in 2011 sky rocketing to $20.6 billion in 2015.
Note this quote:

“In the last twelve months, customers around the world have ordered more than US$1 billion of products from Amazon using a mobile device,” – Jeff Bezos, founder and CEO of (July 2010).

The Small & Medium Sized Business Can Still Compete:

Recent changes in technology and competition have now made the internet and mobile text marketing available and affordable to many small businesses. The small business may start to establish a mobile marketing presence with the following minimum functionality, and scale up as appropriate:

SMS Text Advertising: Get your long-code “keywords” that best describe your business name or products. A short-code keyword is also an option, but I believe short-codes have huge limitations and are long-tem, more expensive. A long-code is your normal 10 digit phone number. A short-code is special 5 or 6 digit number assigned to you by the provider.

Multi-Media Ad Builder: It is important that the provider or functionality you choose includes a Multi-Media commercial ad builder. This functionality allows you to simply select a template that best fits your business, complete your info and promptly generate a stunning “TV-like” Multi Media Ad.

Mobile Web Page Builder: This functionality will allow you to automatically genetate and publish your “mobile” website for most smart phones. You can now link this mobile website from all your text messages that you send to all your customers.

Post Ads on YouTube & Social Media: The functionality to automatically post all your multi-media ads on the YouTube and social media is essential for the small business owner. All your ads are linked directly to you from your provided contact information.

Integrate Your Offline Advertising With Your Multimedia Strategy: Your keyword now becomes your link to your websites, TV, radio or other contact information in your offline ads and direct your customers to the specific coupon or product you are promoting.

Measurement & Tracking: Finally, the software must have functionality that allows for tracking and measurement of marketing effectiveness.
The typical small business person is time constrained, has little or no IT or programing experience and demands a simple, but effective system for this to work. The functionality must be simple, seamless and allow the small business person to master as quickly as possible. The modules must be easy to learn and generate. And all submissions to YouTube, Social Media and other search engines must be automated, so that all the prospective user has to do is create the mobile web page and submit.

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7 Criteria for Selecting a Network Marketing Company

Jun 24 2023 Published by admin under Uncategorized

Network Marketing is by far one of the more popular and effective home based businesses used for wealth building. Often referred to as Multi-Level Marketing, Network Marketing is essentially a direct sales business. A company will enlist independent distributors to build teams that will sell their products and pay them commissions for those direct sales. How much a distributer earns will depend on how large their team is and how much product volume that team moves.

Despite the statistics that say that 95% of all new network marketers fail in this business, there are still 170,000 people each week joining a home-based business like network marketing. Is Network Marketing for you? The following are seven criteria for evaluating and selecting a home based business that can assist you with your wealth building.

1. Can You Be Passionate About Their Product or Service?

The business requires you to be a sales agent of the company’s products or services, so you must be ready and willing to sing its praises. Research the quality and make sure the product or service is of exceptional value or you will always be defending the price instead of praising the value.

2. Does the Compensation Plan Allow You to Make Money?

How many ways are there to get paid in this company? Typically, there are three:

• Retail Sales – Most companies will allow distributors to purchase products at wholesale prices, sell them at retail prices and keep the profit margin. Some companies allow retail customers to purchase directly from a website and pay the distributor the profit margin.

• Recruiting Distributors – Some companies will pay a bonus for every new distributor that is enrolled. For example, some companies will pay a higher bonus if the new distributor is placed one level below and less if he/she is placed two or more levels down in the downline. You need to know how this payment plan is structured so that you know how to place distributors in your downline for maximum profit. Be wary of companies where the recruiting bonus is the focus of the compensation plan.

• Sales Volume – This is where million dollar businesses are built. Each distributor will generate business volume (BV) from its monthly BV requirement and its own sales and purchases. However, the larger amount of BV will come from the sales of its down line. Pay special attention to the structure of the matrix, as it is very important to how much money you can make.

3. Is the Compensation Plan Simple to Understand and to Explain?

Recruiting other distributors is critical to building a six figure business in network marketing. This means that you will be talking about the business and describing the compensation plan over and over. It is essential that you understand the payment plan and that you are able to reiterate that plan to all prospective distributors. If the compensation plan is so complicated that prospects cannot understand how they can make money, they will not join your business.

4. Is There a Support System Available To You?

In order to recruit distributors, you will be required to present the products and the business to many people. If you have questions, who do you turn to? Your “upline” is the team that recruited you and they should be very willing and able to assist you with any aspect of your business, especially recruiting.

5. Do the Leaders of this Company Have an Untarnished History?

The leaders of the company are key to the survivability of the business. If the leaders have a history of bankruptcy or having led other failing companies, you have the right question their ability to lead another one.

6. Is Training Easily Available and Accessible?

Some companies require you to travel for all training. Others allow you to train online. In any case, the training should be thorough for your business and easily accessible to you. Be wary of any company that charges for training. Training should not be an income stream for them if they are making money.

7. Show Me the Money

The company should have plenty of current distributors that are making money and they should have no problem showing you their checks. If a current distributor refuses to show you their checks, you can correctly assume that they are not making any money.

Network Marketing can be a very effective wealth building tool if you choose a company that will make wealth building easy for you. Don’t sign up just because you like the widget. Carefully evaluate the company and especially its compensation plan. Then, select the one that will put you on the path to wealth.

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7 Steps To Building Your Network Marketing Business Quickly

Jun 24 2023 Published by admin under Uncategorized

It is true that some people become heavy hitters in their Network Marketing business quickly. Take Michelle Alpha Pescosolido for example. Michelle Alpha rose fast; in fact, 6 figures in 6 months fast using Facebook marketing tactics that anyone can use. Others, however, take a little longer. After all, there is a learning curve, and depending on which marketing tactic you use, some tactics naturally take longer than others.

Irregardless of which tactic you choose, whether it be blogging, Facebook PPC, Craigslist marketing, or Twitter, there are 7 steps you must take to build your network marketing business quickly.

They are as follows:

1) Invite People To Look At Your Opportunity

This might seem obvious, but it’s true. You should be inviting people to look at your opportunity every single day. Ideally, thirty people per day should be your goal, if you wish to build a large organization. Don’t discriminate at first because you never know who might be your next big leader. The key is to asking the right questions. I like to use: ‘Would you be interested in taking on a side project that wouldn’t interfere with what you are currently doing?’ If they are, then find out why.

2) Present Your Opportunity

There are many ways to present your opportunity. You could do a home meeting (a private business reception). You could give your prospect a video, or you could send them to a website. Whichever method you choose, the key (and the money) is in the follow up. Without a follow up, how will you collect a decision? It is the very rare bird who will contact you first. Savor those valuable souls, but realize there are many more who are wavering and waiting for you to take them by the hand and lead them. You can do this without being pushy. Instead, be direct – meaning, give them directions on what to do next. Ask questions. Do they usually pay with check or credit card, etc. Assume the best. Let go of the end result. If they say it’s not for them, no big deal.

3) Mastermind With Your Upline & Cross Line Team Members

This can be done in several ways, but the current, most effective method I have found is by joining the Facebook groups of the leaders in your organization. If your direct upline doesn’t have one, then join someone in your cross line. The interaction between the group members is invaluable, and when the enthusiasm ignites, the whole group catches fire. This then sparks confidence in you as a leader that you can pass on to your downline.

4) Provide Leadership & Value To Your Downline

Some might disagree with what I am about to say, but I promote other leaders in my organization, adding my downline to Facebook groups I get the most value from, so I don’t have to do all the heavy lifting myself. After all, I want to be duplicated not worshiped. So the sooner I get the people I sponsor connected with others on my team the better. It’s amazing the power there is in building a team mentality.

5) Attend LIVE Events

There are so many testimonies proving that attending LIVE events has monumental value. Many JV partnerships have been formed at LIVE events – so many lives changed. The educational value is bar none. And it makes the validity of your business all the more real. A little skeptical whether your business will really work? Attend a LIVE event.

6) Know Your Product & Compensation Plan

Knowing your product is important but not the most important thing that you can do to grow your Network Marketing business quickly. You should not have to memorize every detail of every product or know the compensation plan by heart, but you should have the tools and resources in place to give to your prospects when they ask. Remember, success in Network Marketing is about being duplicatable.

7) Treat Your Business Like A Business

If you treat your business like a business and not a hobby, it will reward you handsomely. People will want to work with you if your vision is big enough to include them. Be professional. Be business savvy. It will attract like-minded people to you.

Take these steps immediately and do them consistently, and you will build your Network Marketing business quickly.

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